Taking the #entrenaelalma claim to a new level, we turned Estrella Damm’s Twitter account (Catalonia) into a cultural diary with its own style.
Estrella Damm is culture. Music, art, gastronomy, sport… the Mediterranean beer is everywhere, at all kinds of events, especially in Catalonia, where it has over 80% of the market share. Its broad portfolio of sponsorships is a source of content for social networks, specifically Twitter, where the brand’s Catalan and Spanish accounts are its most important advocates.
Knowing how well this type of content works on Twitter (ephemeral, fast and easily shareable messages, small doses of information), Estrella Damm suggested we take the @estrelladammcat account a step further and turn it into a diary of “events for training the soul and enjoying life mediterráneamente.” All of this was based on a classic and universal graphical element for event communication: the flyer.