f t i v l

Tomato Lab

What ever happened to good old-fashioned tomatoes?

Nowadays, tomatoes come in every shape and size: retouched to look redder, humongous, tiny, powdered… but it has become increasingly difficult to find a good old-fashioned tomato, one that truly tastes like a tomato.
We took this insight to the extreme for this campaign by showing crazy tomato-related inventions which allowed us to make a case, through humour, for our good old-fashioned tomatoes—the ones Alvalle use to make their gazpacho. Because, luckily, and however times may change, you will still be able to find traditional tomatoes.


Of all the brand’s campaigns, Tomato Lab achieved the highest engagement rate: 41%, with a total of 236,489 interactions and 1,749,648 unique users reached.


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