How can we fit together graphically two brands with as much personality as Sónar and Estrella Damm?
Every year, in the months leading up to the Sónar Festival, Estrella Damm launches a promotion in which they give away tickets for the festival’s opening gig to anyone who collects 30 labels from their bottles. Of course, 2016 was no exception. The challenge came when our client, Estrella Damm, asked us to design something new, fresh, powerful and closely linked to the image of th e festival to publicise the promotion on social media.
In 2016 they surprised everyone with a baroque-esque aesthetic, combined with Japanese touches and a futuristic style, and then they filled it with cats, drones and 8-bit music. How do you link a brand like Estrella to an image as groundbreaking as this?