This is how we turned Estrella Damm into the most engaging beer brand in the world
In 2017 we reached a milestone: transforming Estrella Damm into the beer brand with the world’s most Instagram interactions. The figures were undeniable: 141,640 total interactions and an average of 2,600 interactions per post. The question is: how did we do it? By searching for a concept that our audience would find appealing and useful, adjusting the strategy to the platform, making the account international, working with top photographers and, in short, thinking big from the outset.