We needed a hero to straighten out the haters and turn them back into upstanding internet users
As a digital creative agency, we wanted to launch our own campaign that would show off our more relaxed, free and fun side. We wanted to run wild. We wanted to have a good time.
With Internet Day (17 May) approaching it was the perfect excuse to sit down for some straight talking about what we would like to do. Long story short: we quickly came up with the idea of a psychologist for trolls.
Community Managers are the foundation of every digital agency that specialises in social media, but we tend to forget about them. Their job involves huge responsibility and, if that wasn’t enough, they have hundreds and thousands of enemies who are always keeping watch: namely, trolls. These enemies won’t hesitate for a second before harassing, insulting and setting traps for influencers and brands just for the sheer pleasure of seeing them fail.
Which is why we need a hero to straighten out these haters and turn them back into upstanding internet users. This hero has a name: Dr Ruka.