Álvaro falls in love during his first race, but he won’t be able to find her again without the help of social media users
This is how the social action #corrernoessolocorrer (#runningisntjustrunning) began. A campaign in which we communicated a lot of news to all the running lovers out there, and whose flagship product was the Ekiden Active trainers.
The vehicle that we used to communicate the product was a story of love at first sight between Álvaro and Raquel. He is the typical amateur runner participating in his first race, and she is an experienced veteran. During the race, they accidentally bump into each other and the arrow of love strikes. They don’t finish the race together, but Álvaro gathers enough clues to help him see Raquel again. To do this, he will need to train hard and solve a set of mysteries with the indispensable help of Decathlon’s followers on social media.